Employee advocacy, simplified
Post to yourteam's LinkedIn
Reach further on LinkedIn by posting through your team's own profiles, not just a company page.
Increase reach
Give employees a bigger voice, not another task
Your team's LinkedIn profiles reach people your company page can't. Nothing goes out unless employees opt in.
- Authentic reach, real trust
- Opt in, not opt out
- Zero extra work
Scale without the chase
Keep every profile active, without chasing
One admin can publish for the whole team in minutes, turning dozens of personal networks into new distribution channels.
Wider reach
Every profile increases your LinkedIn reach.
Hours saved
One admin covers the whole team's LinkedIn presence.
Peace of mind for admins
Manage everything from one place
One dashboard shows every scheduled and published post across the team, so brand consistency comes standard.
- Full visibility, always
- Catch mistakes early
- Maintain brand consistency
Why employee advocacy
Your company page can only go so far
Your company page reaches the people who already follow you. Your team reaches everyone they know.
Company page alone
Reaches only the people who already follow you
Posts read as brand messaging
One post, one feed
Engagement depends on the algorithm
Your team on Shimmer
Reaches every rep's own LinkedIn network
Posts come from people buyers already trust
One post, dozens of feeds
Engagement compounds with every share
Security
Safe for every account
Your team stays in full control of their own LinkedIn accounts, and only brand-approved content gets shared.
Official LinkedIn sign-in
Shimmer connects through LinkedIn's OAuth, so we never see or store anyone's LinkedIn password.
Your team stays in control
Reps post directly to LinkedIn from their own accounts, sharing pre-approved content from your library.
Opt-in, opt-out
Team members decide whether or not they want admins to be able to post on their behalf.
- LinkedIn OAuth
- No passwords stored
- Encrypted tokens
FAQ
Have a question? We have an answer
It means an admin can publish or schedule LinkedIn content that goes out under a teammate's own name and network, instead of a company page, as long as that teammate has opted in.
Yes. The Admin Posting Permission toggle on every member's Settings → LinkedIn tab is off by default. Nothing can be posted for them until they turn it on.
Any time. Turning the toggle off immediately removes them from the admin's Post As picker, so no new posts can be created for them.
Posts that were queued before the toggle was turned off will fail to post to the team member's LinkedIn. You will see failed posts on the Calendar page.
Any member who currently has a connected LinkedIn account and has opted in via their Admin Posting Permission toggle.
Yes. Admins can edit or reschedule any pending or failed post across the whole organization from the Calendar page.
No, it's verified once, at the moment the post is originally created, not again when it's edited or rescheduled.
No. Admins can always post as themselves regardless of any opt-in setting. The toggle only governs posting as other members.
