At a glance

Overview

Explore the key differences between Shimmer and DSMN8 to identify the right LinkedIn advocacy platform for your team.

Features

Ideal use case

Primary focus

Ease of use

Content management

Native file uploads

Organize posts by category

Organize posts by tag

Content variations (create alternate versions of posts with different copy and media)

Content bookmarking

RSS feed curation

Advanced searching & filtering

Sharing

LinkedIn integration

Instant, one-click sharing

Additional social platforms

Post scheduling

Mobile app

User management

Role-based permissions

Setup complexity

Approval workflows

Group management

Analytics

Admin dashboard

Content performance tracking

ROI measurement

Custom reports

Gamification

Leaderboard

Points & badges system

Contests & challenges

Shimmer

B2B teams focused on improving their LinkedIn presence

Boosting your sales team's LinkedIn sharing and engagement

Simple

Images, Videos, PDFs

LinkedIn only

3 roles (Sales, Marketing, Admin)

Simple

Role-based

Focused insights

View engagement by team member

Simple competition

Detailed comparision

Beyond the basics

A side-by-side analysis of content management, sharing features, user management, reporting, and AI capabilities.

Content management

Shimmer provides a centralized content library designed specifically for sales and marketing teams, with robust file management, post organization, and flexible sharing options. The platform supports multiple file formats (images, video, PDFs) and offers advanced categorization and tagging that makes content discovery easy.

‍DSMN8 takes an automation-first approach, focusing primarily on content aggregation from external sources rather than building a traditional content library. The platform automatically scrapes content from connected sources every 60 minutes, pulling from LinkedIn company pages, X/Twitter, Facebook, RSS feeds, and company blogs.

Shimmer

Content organization: Admin-controlled categories with color-coding and flexible multi-tag system with auto-complete

Content variations: Create multiple versions of LinkedIn posts

Advanced search: Search across titles, descriptions, categories, and tags with real-time results

Multiple view modes: Grid and List views with customizable sorting (newest, oldest, A-Z, Z-A)

Content filtering: Combine multiple filters (categories, tags, bookmarks) for precise discovery

DSMN8

Content organization: Automated scraping from RSS feeds, social channels, and blogs with 60-minute refresh cycles

Content sources: Connect multiple external sources with configurable scraping depth and auto-approval

Search: Teams and Groups segmentation for targeted content distribution by region or department

Content suggestions: Admins can set content as "recommended" with campaign tracking and expiration dates

AI assistance: AI Content Assistant helps create captions and optimize post text

Free

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Pro

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$99

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Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

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Winner: Shimmer – Purpose-built content library with comprehensive file management, advanced search, and organization designed for marketing teams maintaining branded asset libraries

Sharing and distribution

Shimmer streamlines content sharing with a seamless LinkedIn integration and flexible sharing. The platform emphasizes simplicity and speed, allowing sales teams to share approved content directly to LinkedIn with a single click, or copy content to their clipboard for manual posting with personal touches.

‍DSMN8 provides extensive multi-platform distribution across desktop and mobile environments. Desktop sharing covers LinkedIn, X/Twitter, and Facebook, while the mobile app extends to Instagram, Xing, Messenger, WhatsApp, WeChat, and email. The platform includes auto-scheduling and analytics integrations with Google Analytics, Adobe Analytics, HubSpot, Marketo, and Salesforce.

Shimmer

LinkedIn integration: OAuth 2.0 authentication with direct posting capabilities and secure token management

One-click posting: Share content directly from content cards to LinkedIn with a single click

Quick copy: One-click copy to clipboard for manual sharing

Slack integration: Push recommended content directly to sales channels for where-they-work distribution

AI personalization: Suggestions for customizing posts before sharing

Streamlined workflow: Simple two-option approach (direct post or copy) reduces friction

DSMN8

Multi-platform support: LinkedIn, X/Twitter, Facebook, Instagram, WhatsApp, WeChat, Messenger, Xing, and email

Auto-scheduling: AI-optimized posting times for hands-free automated sharing (LinkedIn only)

Boost Post: One-click engagement on company page and executive LinkedIn posts to amplify reach

Analytics integrations: Google Analytics, Adobe Analytics, HubSpot, Marketo, Salesforce with automated UTM tracking

Mobile app: Native iOS and Android apps with expanded platform support including Instagram and messaging apps

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

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Budgeting and Expense Tracking

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Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: Depends on strategy – Shimmer wins for LinkedIn-focused sales enablement; DSMN8 for broader social channel coverage and enterprise analytics integrations

User management and permissions

Shimmer has a clean three-tier role system designed for quick deployment. The structure separates content creation (Marketing), content consumption (Sales), and platform administration (Organization Admin) with clearly defined boundaries that ensure brand message consistency without complexity.

‍DSMN8 offers enterprise-grade role management with four primary roles plus special designations for complex organizational structures. This granular permission system supports large, distributed organizations with regional teams and sophisticated compliance requirements.

Shimmer

Clear role hierarchy: Three intuitive roles (Sales, Marketing, Admin)

Sales sole: Content viewing, sharing, bookmarking, and leaderboard participation

Marketing role: All Sales permissions PLUS content upload, editing, deletion, and setting recommendations

Admin role: Complete platform control, user management, analytics access, and system configuration

Simple setup: Assign roles when inviting new uers

Immediate clarity: Everyone knows their capabilities from day one

DSMN8

Standard User: Content consumption and sharing, personal analytics, content suggestions, gamification participation

Team Leader: Team-scoped management with ability to invite users, approve content, and manage team members

Curator: Delegated content management without settings access—curate posts, delete content, add sources

Admin: Complete platform control including user management, content sources, analytics, and all settings

Executive Influencer (VIP): Secure delegate publishing through executive accounts without password sharing for C-suite thought leadership

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: DSMN8 – Sophisticated role hierarchy with team-based permissions and curator delegation for complex enterprise organizations requiring granular access control

Analytics and reporting

Shimmer provides straightforward analytics that show what's working. Marketing teams can see which content gets shared most, track participation rates across the sales team, and identify top performers through real-time leaderboards. The dashboard answers essential questions without complicating things: who's sharing, what's resonating, and how often people engage.

‍DSMN8 provides enterprise analytics with both admin dashboards and personal user analytics. Admin views include engaged users, reach, clicks, shares, Earned Media Value (EMV), and geographic heat maps. Individual employees receive personal analytics showing their LinkedIn audience growth, engagement rates, and top-performing content. The platform also integrates with Google Analytics, Adobe Analytics, HubSpot, Marketo, and Salesforce for unified reporting.

Shimmer

Admin analytics dashboard: See content performance and user engagement

Leaderboard: Visible rankings that drive participation

User activity tracking: View which team members are actively sharing

Content performance: Understand which content types and topics drive the most shares

Focused metrics: Actionable insights without overwhelming complexity

Role-based access: Admins see full analytics; all users see leaderboard

DSMN8

Admin dashboards: Track engaged users, total reach, clicks, shares, Earned Media Value, and geographic distribution

Personal analytics: Individual employees see their LinkedIn audience growth, engagement rates, and top content

Campaign tracking: Measure performance by campaign with time-based expiration and strategic tagging

Enterprise integrations: Google Analytics, Adobe Analytics, HubSpot, Marketo, Salesforce with automated UTM tracking

Exportable reports: CSV export of leaderboards, user activity, and engagement metrics for executive reporting

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: It depends – Choose Shimmer if you need simple, behavior-driving analytics, or DSMN8 for enterprise-grade analytics with personal user dashboards and Earned Media Value calculations

Engagement and gamification

Shimmer has a simple real-time leaderboard that shows who's participating, how many shares each employee had that week, and who's in the lead. This transparency creates friendly competition and recognition without complex point systems or reward mechanics.

‍DSMN8 offers enterprise-grade gamification with a comprehensive points and rewards. The platform automatically awards two points per share and 10 points per click, enabling both company-wide and team-specific leaderboards. Users can redeem accumulated points for prizes like gift cards and merchandise, while admins can configure time-limited competitions with position-based rewards.

Shimmer

Real-time leaderboards: Live rankings by sharing activity visible to all users

Organic competition: Friendly rivalry drives participation without complex mechanics

Content bookmarking: Save content for quick access

Simple participation: Just share content to climb the leaderboard; no complex rules

Sales-focused motivation: Taps into competitive nature that already drives sales teams

Low friction: Engagement features don't distract from core sharing

DSMN8

Points system: Automated awarding of two points per share and 10 points per click generated

Dual leaderboards: Company-wide and team-specific rankings by shares, clicks, or total points with CSV export

Leaderboard rewards: Position-based prizes for top performers (1st, 2nd, 3rd place or custom) with automatic winner determination

Claimable rewards: Points-as-currency redemption system for gift cards, merchandise, or charity donations

Time-limited competitions: Configurable start/end dates with staggered introduction to maintain long-term engagement

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

DSMN8 vs. Shimmer

When to choose each

$0

$99

Overview

Features

Shimmer

DSMN8

Beyond the basics

Content management

$0

$99

Winner: Shimmer – Purpose-built content library with comprehensive file management, advanced search, and organization designed for marketing teams maintaining branded asset libraries

Sharing and distribution

$0

$99

Winner: Depends on strategy – Shimmer wins for LinkedIn-focused sales enablement; DSMN8 for broader social channel coverage and enterprise analytics integrations

User management and permissions

$0

$99

Winner: DSMN8 – Sophisticated role hierarchy with team-based permissions and curator delegation for complex enterprise organizations requiring granular access control

Analytics and reporting

$0

$99

Winner: It depends – Choose Shimmer if you need simple, behavior-driving analytics, or DSMN8 for enterprise-grade analytics with personal user dashboards and Earned Media Value calculations

Engagement and gamification

$0

$99

Winner: DSMN8 for comprehensive gamification points and reward mechanisms; Shimmer for teams that prefer simplified leaderboard tracking

Which platform should you choose?