At a glance

Overview

Explore the key differences between Shimmer and EveryoneSocial to identify the right LinkedIn advocacy platform for your team.

Features

Ideal use case

Primary focus

Ease of use

Content management

Native file uploads

Organize posts by category

Organize posts by tag

Content variations (create alternate versions of posts with different copy and media)

Content bookmarking

RSS feed curation

Advanced searching & filtering

Sharing

LinkedIn integration

Instant, one-click sharing

Additional social platforms

Post scheduling

Mobile app

User management

Role-based permissions

Setup complexity

Approval workflows

Group management

Analytics

Admin dashboard

Content performance tracking

ROI measurement

Custom reports

Gamification

Leaderboard

Points & badges system

Contests & challenges

Shimmer

B2B teams focused on improving their LinkedIn presence

Boosting your sales team's LinkedIn sharing and engagement

Simple

Images, Videos, PDFs

LinkedIn only

3 roles (Sales, Marketing, Admin)

Simple

Role-based

Focused insights

View engagement by team member

Simple competition

Detailed comparision

Beyond the basics

A side-by-side analysis of content management, sharing features, user management, reporting, and AI capabilities.

Content management

Shimmer provides a comprehensive centralized content library designed specifically for sales and marketing teams, with robust file management, organization tools, and flexible sharing options. The platform supports multiple file formats and offers advanced categorization and tagging systems that make content discovery effortless.
‍
EveryoneSocial takes a content curation approach, focusing primarily on aggregating content from RSS feeds, social media, and third-party sources. While this makes it easy to share existing web content, it offers limited support for uploading and managing original branded assets, making it less suitable for organizations that need to maintain a library of approved marketing materials.

Shimmer

Content organization: Admin-controlled categories with color-coding and flexible multi-tag system with auto-complete

Content variations: Create multiple versions of LinkedIn posts

Advanced search: Search across titles, descriptions, categories, and tags with real-time results

Multiple view modes: Grid and List views with customizable sorting (newest, oldest, A-Z, Z-A)

Content filtering: Combine multiple filters (categories, tags, bookmarks) for precise discovery

EveryoneSocial

Content organization: Basic folders and collections without advanced categorization

Content sources: Strong RSS feed integration and third-party content curation

Search: Basic keyword search across curated content

Content suggestions: AI-powered content recommendations from web sources

No file variations: Single version per content item; no support for audience-specific alternatives

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: Shimmer – Purpose-built content library with comprehensive file management and organization

Sharing and distribution

Shimmer streamlines content sharing with seamless LinkedIn integration and flexible distribution options. The platform emphasizes simplicity and speed, allowing sales teams to share approved content directly to LinkedIn with a single click, or copy content to their clipboard for manual posting with personal touches.
‍
EveryoneSocial positions itself as a comprehensive employee advocacy platform with broader multi-network support including LinkedIn, Twitter, Facebook, and Instagram. While it offers more social platforms and scheduling capabilities, the interface can be more complex, and the focus on advocacy across multiple networks may be more than sales teams actually need for B2B LinkedIn engagement.

Shimmer

LinkedIn integration: Secure connection with one-click authorization

Direct posting: Post to LinkedIn instantly from any content card or preview

Quick copy: One-click copy to clipboard for manual sharing

No scheduling complexity: Instant sharing focused on real-time engagement

Security: No password storage, has revocable access, secure token management

Streamlined workflow: Simple two-option approach (direct post or copy) reduces friction

EveryoneSocial

Multi-platform support: LinkedIn, Twitter, Facebook, Instagram integration

Post scheduling: Queue content for future publishing across networks

Mobile apps: iOS and Android apps for sharing on-the-go

Advocacy gamification: Points and leaderboards for multi-network engagement

More complex setup: Multiple platform connections and scheduling options

Broader, less focused: Feature-rich but potentially overwhelming for sales teams who primarily use LinkedIn

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: Depends on your needs – Shimmer for focused LinkedIn sharing; EveryoneSocial for multi-platform advocacy with scheduling

User management and permissions

Shimmer uses a streamlined three-tier role system designed specifically for sales and marketing team collaboration. The roles (Sales, Marketing, and Organization Admin) map directly to typical organizational structures, making it immediately intuitive who can do what. This simplicity ensures teams can get started quickly without complex permission configuration.

‍EveryoneSocial offers more granular permission controls with customizable roles and approval workflows, which provides flexibility for large enterprise organizations with complex governance requirements. However, this added complexity can make initial setup more time-consuming and may be excessive for teams that simply need clear content creation and consumption boundaries.

Shimmer

Clear role hierarchy: Three intuitive roles (Sales, Marketing, Admin)

Sales sole: Content viewing, sharing, bookmarking, and leaderboard participation

Marketing role: All Sales permissions PLUS content upload, editing, deletion, and setting recommendations

Admin role: Complete platform control, user management, analytics access, and system configuration

Simple setup: Assign roles when inviting new uers

Immediate clarity: Everyone knows their capabilities from day one

EveryoneSocial

Custom roles: Create unlimited custom roles with granular permissions

Approval workflows: Multi-level content approval chains for compliance

Group management: Organize users by department, region, or custom segments

Content permissions: Control who can see, share, or edit specific content pieces

Advanced governance: Detailed audit trails and compliance controls

More complex setup: Requires careful planning and configuration of permission structures

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: Shimmer – Purpose-built role system that's instantly understandable and matches real team workflows

Analytics and reporting

Shimmer delivers focused analytics designed for sales enablement teams, with a clean dashboard that surfaces the metrics that matter most: content engagement, user activity, and sharing performance. The leaderboard feature gamifies participation and makes top performers visible across the organization, driving healthy competition and content adoption.

‍EveryoneSocial provides enterprise-grade analytics with extensive cross-platform reporting, ROI calculations, and detailed attribution metrics. While powerful for measuring broad advocacy program success across multiple social networks, the depth of reporting can be overwhelming for teams who primarily need to understand which content resonates and who's actively sharing on LinkedIn.

Shimmer

Admin analytics dashboard: See content performance and user engagement

Leaderboard: Visible rankings that drive participation

User activity tracking: View which team members are actively sharing

Content performance: Understand which content types and topics drive the most shares

Focused metrics: Actionable insights without overwhelming complexity

Role-based access: Admins see full analytics; all users see leaderboard

EveryoneSocial

Multi-platform analytics: Track performance across LinkedIn, Twitter, Facebook, Instagram

ROI measurement: Attribution modeling and conversion tracking

Engagement metrics: Likes, comments, shares, clicks across all networks

Custom reports: Build tailored reports with specific metrics and timeframes

Export capabilities: Download data for external analysis and presentation

Complex dashboards: Comprehensive but potentially overwhelming for simple use cases

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: It depends – Choose Shimmer if you need simple, behavior-driving analytics, or EveryoneSocial if you require detailed multi-platform reporting and attribution

Engagement and gamification

Shimmer takes a focused approach to engagement with its integrated leaderboard system that naturally motivates sales teams through friendly competition. The platform emphasizes simplicity; users can bookmark content for quick access and see their ranking against peers, creating organic motivation without overwhelming them with complex point systems or arbitrary achievements.

‍EveryoneSocial employs comprehensive gamification mechanics including points, badges, levels, and challenges across multiple social networks. While this robust system can drive engagement in large advocacy programs, the multi-layered reward structure may feel artificial to sales professionals who are already motivated by deals and revenue rather than social media badges.

Shimmer

Leaderboard system: Real-time rankings showing top content sharers across the organization

Visible recognition: Public acknowledgment of active participants drives healthy competition

Content bookmarking: Save content for quick access

Simple participation: Just share content to climb the leaderboard; no complex rules

Sales-focused motivation: Taps into competitive nature that already drives sales teams

Low friction: Engagement features don't distract from core sharing

EveryoneSocial

Points system: Earn points for shares, likes, comments across all connected networks

Badges and achievements: Unlock rewards for reaching milestones and completing challenges

Tiered levels: Progress through advocacy levels (Bronze, Silver, Gold, etc.)

Contests and campaigns: Time-limited competitions with prizes and recognition

Team challenges: Department or regional competitions with group goals

Complex mechanics: Multiple engagement systems that require learning and management

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: Depends on your needs – Shimmer for sales and marketing teams wanting simple, focused motivation; EveryoneSocial for enterprise advocacy programs requiring comprehensive gamification

EveryoneSocial vs. Shimmer

When to choose each

$0

$99

Overview

Features

Shimmer

EveryoneSocial

Beyond the basics

Content management

$0

$99

Winner: Shimmer – Purpose-built content library with comprehensive file management and organization

Sharing and distribution

$0

$99

Winner: Depends on your needs – Shimmer for focused LinkedIn sharing; EveryoneSocial for multi-platform advocacy with scheduling

User management and permissions

$0

$99

Winner: Shimmer – Purpose-built role system that's instantly understandable and matches real team workflows

Analytics and reporting

$0

$99

Winner: It depends – Choose Shimmer if you need simple, behavior-driving analytics, or EveryoneSocial if you require detailed multi-platform reporting and attribution

Engagement and gamification

$0

$99

Winner: Depends on your needs – Shimmer for sales and marketing teams wanting simple, focused motivation; EveryoneSocial for enterprise advocacy programs requiring comprehensive gamification

Which platform should you choose?