At a glance

Overview

Explore the key differences between Shimmer and EveryoneSocial to identify the right LinkedIn advocacy platform for your team.

Features

Ideal use case

Primary focus

Ease of use

Content management

Native file uploads

Organize posts by category

Organize posts by tag

Content variations (create alternate versions of posts with different copy and media)

Content bookmarking

RSS feed curation

Advanced searching & filtering

Sharing

LinkedIn integration

Instant, one-click sharing

Additional social platforms

Post scheduling

Mobile app

User management

Role-based permissions

Setup complexity

Approval workflows

Group management

Analytics

Admin dashboard

Content performance tracking

ROI measurement

Custom reports

Gamification

Leaderboard

Points & badges system

Contests & challenges

Shimmer

B2B teams focused on improving their LinkedIn presence

Boosting your sales team's LinkedIn sharing and engagement

Simple

Images, Videos, PDFs

LinkedIn only

3 roles (Sales, Marketing, Admin)

Simple

Role-based

Focused insights

View engagement by team member

Simple competition

Detailed comparision

Beyond the basics

A side-by-side analysis of content management, sharing features, user management, reporting, and AI capabilities.

Content management

Shimmer provides a centralized content library designed specifically for sales and marketing teams, with robust file management, organization, and flexible sharing options. The platform supports multiple file formats and offers advanced categorization and tagging that makes content discovery easy.
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GaggleAMP takes an activity-based approach, focusing primarily on scheduling engagement across multiple social networks rather than a traditional content library. The platform emphasizes content curation from RSS feeds and social channels, with AI-powered paraphrasing to create unique variations for each employee.

Shimmer

Content organization: Admin-controlled categories with color-coding and flexible multi-tag system with auto-complete

Content variations: Create multiple versions of LinkedIn posts

Advanced search: Search across titles, descriptions, categories, and tags with real-time results

Multiple view modes: Grid and List views with customizable sorting (newest, oldest, A-Z, Z-A)

Content filtering: Combine multiple filters (categories, tags, bookmarks) for precise discovery

GaggleAMP

Content organization: Channel-based segmentation by region, audience, or product line

Content sources: RSS feed integration and social media curation with approval workflows

Search: Activity calendar view with filtering by date, network, and channel

Content suggestions: AI-powered content recommendations and member-submitted ideas

Multi-Gaggle support: Separate content instances for different business units, regions, or partner organizations

Free

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Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

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Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

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Winner: Shimmer – Purpose-built content library with comprehensive file management, advanced search, and organization designed for marketing and sales teams

Sharing and distribution

Shimmer focuses exclusively on LinkedIn distribution with streamlined workflows designed for B2B sales teams. The platform prioritizes real-time sharing with one-click posting and a Slack integration that delivers content directly to where sales teams already work.

GaggleAMP provides comprehensive multi-platform distribution across 14+ social networks with sophisticated scheduling capabilities. With visual calendar management, mobile apps, and bulk scheduling features, GaggleAMP enables employees to complete a week's worth of advocacy in a single session.

Shimmer

LinkedIn-exclusive: Deep integration with LinkedIn for direct posting via OAuth 2.0

One-click posting: Share content directly from content cards to LinkedIn with a single click

Quick copy: One-click copy to clipboard for manual sharing

Slack integration: Push recommended content directly to sales channels for where-they-work distribution

AI personalization: Suggestions for customizing posts before sharing

Streamlined workflow: Simple two-option approach (direct post or copy) reduces friction

GaggleAMP

Multi-platform reach: Support for 14+ networks (LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, Pinterest, and more)

Activity dashboard: "Things to Do" interface with assigned activities and one-click completion

Visual scheduling: Calendar view with drag-and-drop scheduling and bulk scheduling capabilities

Auto-scheduling: Set default preferences and let posts publish automatically at specified times

Integrations: Microsoft Teams, Slack, Salesforce, HubSpot, Marketo, Pardot, Google Analytics

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: Shimmer for focused LinkedIn sharing; GaggleAMP for multi-platform distribution, scheduling flexibility, and mobile app access

User management and permissions

Shimmer uses a three-tier role system designed specifically for sales and marketing team collaboration. The roles (Sales, Marketing, and Organization Admin) map directly to typical organizational structures. This simplicity ensures teams can get started quickly without complex permission configuration.

GaggleAMP uses a three-tier hierarchy with greater granularity and enterprise-grade controls. The platform supports sophisticated segmentation through channels and multiple "Gaggles" for different business units or partner organizations. As a SOC 2-certified platform, GaggleAMP includes enterprise security features like SSO integration, SAML authentication, and two-factor authentication.

Shimmer

Clear role hierarchy: Three intuitive roles (Sales, Marketing, Admin)

Sales sole: Content viewing, sharing, bookmarking, and leaderboard participation

Marketing role: All Sales permissions PLUS content upload, editing, deletion, and setting recommendations

Admin role: Complete platform control, user management, analytics access, and system configuration

Simple setup: Assign roles when inviting new uers

Immediate clarity: Everyone knows their capabilities from day one

GaggleAMP

Three-tier hierarchy: Gaggle Operator (organization owner), Gaggle Manager (Full Access or View Only), Gaggle Member (employees)

Channel segmentation: Organize users by department, region, event attendance, or interests

Multiple Gaggles: Separate instances for different business lines

SOC 2 certified: Enterprise-grade security and compliance

SSO integration: Okta, Azure AD, OneLogin, SAML authentication, two-factor authentication

Advanced permissions: Granular manager controls with full access or view-only analytics options

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: GaggleAMP – Enterprise-grade security, SOC 2 certification, and sophisticated segmentation make it ideal for large organizations with complex permission requirements and compliance needs

Analytics and reporting

Shimmer provides straightforward analytics that show what's working. Marketing teams can see which content gets shared most, track participation rates across the sales team, and identify top performers through real-time leaderboards. The dashboard answers essential questions without complicating things: who's sharing, what's resonating, and how often people engage.

GaggleAMP delivers comprehensive enterprise analytics with sophisticated ROI measurement. The platform calculates Estimated Earned Media Value (EEMV) and CPC equivalency to quantify advocacy program impact in financial terms. Deep integrations with marketing automation platforms enable campaign-level attribution, connecting social advocacy directly to pipeline generation.

Shimmer

Admin analytics dashboard: See content performance and user engagement

Leaderboard: Visible rankings that drive participation

User activity tracking: View which team members are actively sharing

Content performance: Understand which content types and topics drive the most shares

Focused metrics: Actionable insights without overwhelming complexity

Role-based access: Admins see full analytics; all users see leaderboard

EveryoneSocial

EEMV calculations: Estimated Earned Media Value to quantify advocacy program worth

CPC equivalency: Calculate cost-per-click value of organic social engagement

Benchmark comparisons: Performance metrics compared against similar programs

Individual analytics: Granular member-level reporting on points, reach, and activity completion

Campaign attribution: Integration with Salesforce, HubSpot, Marketo for pipeline tracking

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: It depends – Choose Shimmer if you need simple, behavior-driving analytics, or GaggleAMP for comprehensive ROI measurement, EEMV calculations, and marketing automation integration

Engagement and gamification

Shimmer has a simple real-time leaderboard that shows who's participating, how many shares each employee had that week, and who's in the lead. This transparency creates friendly competition and recognition without complex point systems or reward mechanics.

GaggleAMP provides comprehensive gamification with an advanced points system, redeemable rewards, and contests. Managers assign point values to activities based on business impact, create custom rewards with configurable redemption parameters, and run competitions.

Shimmer

Real-time leaderboards: Live rankings by sharing activity visible to all users

Organic competition: Friendly rivalry drives participation without complex mechanics

Content bookmarking: Save content for quick access

Simple participation: Just share content to climb the leaderboard; no complex rules

Sales-focused motivation: Taps into competitive nature that already drives sales teams

Low friction: Engagement features don't distract from core sharing

GaggleAMP

Points system: Configurable activity values (5, 10, or 15 points) based on business impact

Advanced leaderboards: Sortable by points or reach, filterable by date range, network, or segment

Rewards program: Manager-created rewards with point costs, availability windows, and redemption questions

Contest capabilities: Run competitions that increase engagement by up to 140%

Diverse rewards: Support for gift cards, merchandise, PTO, parking, executive lunches, electronics

Strategic recommendations: Random winner selection from top performers to maintain broad participation

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: GaggleAMP for comprehensive gamification with sophisticated points, rewards, and contest systems; Shimmer for teams that prefer simplified leaderboard tracking

GaggleAMP vs. Shimmer

When to choose each

$0

$99

Overview

Features

Shimmer

GaggleAMP

Beyond the basics

Content management

$0

$99

Winner: Shimmer – Purpose-built content library with comprehensive file management, advanced search, and organization designed for marketing and sales teams

Sharing and distribution

$0

$99

Winner: Shimmer for focused LinkedIn sharing; GaggleAMP for multi-platform distribution, scheduling flexibility, and mobile app access

User management and permissions

$0

$99

Winner: GaggleAMP – Enterprise-grade security, SOC 2 certification, and sophisticated segmentation make it ideal for large organizations with complex permission requirements and compliance needs

Analytics and reporting

$0

$99

Winner: It depends – Choose Shimmer if you need simple, behavior-driving analytics, or GaggleAMP for comprehensive ROI measurement, EEMV calculations, and marketing automation integration

Engagement and gamification

$0

$99

Winner: GaggleAMP for comprehensive gamification with sophisticated points, rewards, and contest systems; Shimmer for teams that prefer simplified leaderboard tracking

Which platform should you choose?