At a glance

Overview

Explore the key differences between Shimmer and Haiilo to identify the right LinkedIn advocacy platform for your team.

Features

Ideal use case

Primary focus

Ease of use

Content management

Native file uploads

Organize posts by category

Organize posts by tag

Content variations (create alternate versions of posts with different copy and media)

Content bookmarking

RSS feed curation

Advanced searching & filtering

Sharing

LinkedIn integration

Instant, one-click sharing

Additional social platforms

Post scheduling

Mobile app

User management

Role-based permissions

Setup complexity

Approval workflows

Group management

Analytics

Admin dashboard

Content performance tracking

ROI measurement

Custom reports

Gamification

Leaderboard

Points & badges system

Contests & challenges

Shimmer

B2B teams focused on improving their LinkedIn presence

Boosting your sales team's LinkedIn sharing and engagement

Simple

Images, Videos, PDFs

LinkedIn only

3 roles (Sales, Marketing, Admin)

Simple

Role-based

Focused insights

View engagement by team member

Simple competition

Detailed comparision

Beyond the basics

A side-by-side analysis of content management, sharing features, user management, reporting, and AI capabilities.

Content management

Shimmer provides a comprehensive centralized content library designed specifically for sales and marketing teams, with robust file management, organization tools, and flexible sharing options. The platform supports multiple file formats and offers advanced categorization and tagging systems that make content discovery easy.

‍Haiilo takes an activity-based approach, focusing primarily on scheduling engagement activities across multiple social networks rather than building a traditional content library. The platform emphasizes content curation from RSS feeds, social channels, and SharePoint, making it best suited for multi-platform campaigns rather than brands focused on LinkedIn.

Shimmer

Content organization: Admin-controlled categories with color-coding and flexible multi-tag system with auto-complete

Content variations: Create multiple versions of LinkedIn posts

Advanced search: Search across titles, descriptions, categories, and tags with real-time results

Multiple view modes: Grid and List views with customizable sorting (newest, oldest, A-Z, Z-A)

Content filtering: Combine multiple filters (categories, tags, bookmarks) for precise discovery

Haiilo

Content organization: Channel-based segmentation by region, audience, or product line with multi-channel distribution

Search: Activity calendar view with filtering by date, network, and channel

Content sources: Strong RSS feed integration, LinkedIn company page imports, Facebook sync, and SharePoint connection

Content suggestions: AI-powered content recommendations through AVA assistant and member-submitted ideas

Cloud storage integration: Search and access files across SharePoint and Google Drive directly within Haiilo

Free

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Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

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Winner: Shimmer – Purpose-built content library with comprehensive file management, advanced search, and organization designed for marketing teams maintaining brand-approved content

Sharing and distribution

Shimmer streamlines content sharing with a seamless LinkedIn integration and flexible sharing. The platform emphasizes simplicity and speed, allowing sales teams to share approved content directly to LinkedIn with a single click, or copy content to their clipboard for manual posting with personal touches.
‍
EveryoneSocial positions itself as a comprehensive employee advocacy platform with broader multi-network support including LinkedIn, Twitter, Facebook, and Instagram. While it offers more social platforms and scheduling capabilities, the interface can be more complex, and the focus on advocacy across multiple networks may be more than sales teams actually need for B2B LinkedIn engagement.

Shimmer

LinkedIn integration: Secure connection with one-click authorization

Direct posting: Post to LinkedIn instantly from any content card or preview

Quick copy: One-click copy to clipboard for manual sharing

No scheduling complexity: Instant sharing focused on real-time engagement

Security: No password storage, has revocable access, secure token management

Streamlined workflow: Simple two-option approach (direct post or copy) reduces friction

Haiilo

Social networks: LinkedIn, Facebook, X/Twitter, Xing, Instagram (mobile), and WeChat (mobile) with annual token renewal required

Sharing modes: Share Now (immediate), Schedule (specific date/time), and Smart Share (AI-optimized timing within 7-day window)

Distribution channels: Social media, email newsletters, digital signage, mobile push notifications, desktop alerts

Platform integrations: Slack and Microsoft Teams connectivity for cross-platform distribution

Content automation: Automatic imports from LinkedIn company pages, Facebook, RSS feeds (every 30 minutes)

Free

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Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

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Winner: Depends on strategy – Shimmer wins for LinkedIn-focused sales enablement; Haiilo wins for multi-channel enterprise sharing

User management and permissions

Shimmer has a clean three-tier role system designed for quick deployment. The structure separates content creation (Marketing), content consumption (Sales), and platform administration (Organization Admin) with clearly defined boundaries that ensure brand message consistency without complexity.

‍Haiilo offers sophisticated enterprise-grade permission architecture with five distinct roles in the advocacy module alone, plus additional roles for intranet management. The platform supports group-based administration, role stacking, and granular permission controls that accommodate complex organizational hierarchies, regional teams, and department-specific access requirements.

Shimmer

Clear role hierarchy: Three intuitive roles (Sales, Marketing, Admin)

Sales sole: Content viewing, sharing, bookmarking, and leaderboard participation

Marketing role: All Sales permissions PLUS content upload, editing, deletion, and setting recommendations

Admin role: Complete platform control, user management, analytics access, and system configuration

Simple setup: Assign roles when inviting new uers

Immediate clarity: Everyone knows their capabilities from day one

Haiilo

Advocacy roles: Five-tier hierarchy

User/Sharer: View and share content, propose posts, manage personal notifications and settings

Channel Analyst: Channel-specific user permissions and analytics

Channel Manager: Analyst permissions plus create/edit/approve content, manage channel membership and settings

Group Admin: Complete control within assigned groups (user management, channels, settings, analytics)

Company Admin: Platform-wide control over all features, settings, and users

Free

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Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: Haiilo for enterprises requiring complex hierarchies and granular access management; Shimmer for teams under 100 users wanting simplicity and speed

Analytics and reporting

Shimmer provides straightforward analytics that show what's working. Marketing teams can see which content gets shared most, track participation rates across the sales team, and identify top performers through real-time leaderboards. The dashboard answers essential questions without complicating things: who's sharing, what's resonating, and how often people engage.

Haiilo offers enterprise-level analytics that quantifies impact in dollars through Estimated Earned Media Value (EEMV). The platform provides detailed dashboards that break down performance by posts, users, channels, and networks, with CSV export for custom reporting. Organizations can track what percentage of employees are actively sharing, analyze trends over time, and create executive reports that tie advocacy efforts to business outcomes.

Shimmer

Admin analytics dashboard: See content performance and user engagement

Leaderboard: Visible rankings that drive participation

User activity tracking: View which team members are actively sharing

Content performance: Understand which content types and topics drive the most shares

Focused metrics: Actionable insights without overwhelming complexity

Role-based access: Admins see full analytics; all users see leaderboard

Haiilo

EEMV calculation: Estimated Earned Media Value quantifies advocacy program ROI in dollar terms

Multi-dimensional dashboards: Separate analytics views for posts, users, channels, and networks with drill-down capabilities

Engagement metrics: Track active ambassadors versus total users, calculate sharing percentage across organization

Leaderboard analytics: Filter by time period (week, month, all-time) and by team/group with CSV export

Time-based analysis: Historical trending to identify program momentum and seasonal patterns

Custom reporting: Exportable data sets for custom analysis and executive presentations

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: Haiilo for enterprises requiring comprehensive analytics, EEMV tracking, and executive-level reporting; Shimmer for teams wanting focused insights that drive immediate action without analysis paralysis

Engagement and gamification

Shimmer has a simple real-time leaderboard that shows who's participating, how many shares each employee had that week, and who's in the lead. This transparency creates friendly competition and recognition without complex point systems or reward mechanics.

‍Haiilo has a comprehensive gamification ecosystem with points, badges, trophies, and tangible rewards that employees can redeem. The platform treats advocacy as an achievement system where every action earns credits toward customizable rewards.

Shimmer

Leaderboard system: Real-time rankings showing top content sharers across the organization

Visible recognition: Public acknowledgment of active participants drives healthy competition

Content bookmarking: Save content for quick access

Simple participation: Just share content to climb the leaderboard; no complex rules

Sales-focused motivation: Taps into competitive nature that already drives sales teams

Low friction: Engagement features don't distract from core sharing

Haiilo

Points system: Configurable credit awards for different activities (inviting colleagues, generating clicks, sharing content) tied to organizational goals

Badges and trophies: Visual achievement markers earned at point thresholds showing progression

Custom rewards catalog: Company-defined redemption options including merchandise, PTO, gift cards, charity donations, and event tickets

Leaderboard filtering: Time-based views (week, month, all-time) and team/group segmentation with CSV export

Reward redemption: Points become currency employees exchange for tangible incentives

Free

TemplateFlow delivers the foundational pieces to construct professional layout.

$0

/Yearly

Budgeting and Expense Tracking

Get Started Now

Pro

TemplateFlow supplies the necessary resources to sleek and professional layout.

$99

/Yearly

Budgeting and Expense Tracking

Automated Investing

Unlimited Activity Notifications

Credit Score Monitoring

Bank Transaction Imports

Get Started Now

Winner: Haiilo for organizations that want sophisticated gamification with material incentives; Shimmer for teams that prefer simplified leaderboard tracking

Haiilo vs. Shimmer

When to choose each

$0

$99

Overview

Features

Shimmer

Haiilo

Beyond the basics

Content management

$0

$99

Winner: Shimmer – Purpose-built content library with comprehensive file management, advanced search, and organization designed for marketing teams maintaining brand-approved content

Sharing and distribution

$0

$99

Winner: Depends on strategy – Shimmer wins for LinkedIn-focused sales enablement; Haiilo wins for multi-channel enterprise sharing

User management and permissions

$0

$99

Winner: Haiilo for enterprises requiring complex hierarchies and granular access management; Shimmer for teams under 100 users wanting simplicity and speed

Analytics and reporting

$0

$99

Winner: Haiilo for enterprises requiring comprehensive analytics, EEMV tracking, and executive-level reporting; Shimmer for teams wanting focused insights that drive immediate action without analysis paralysis

Engagement and gamification

$0

$99

Winner: Haiilo for organizations that want sophisticated gamification with material incentives; Shimmer for teams that prefer simplified leaderboard tracking

Which platform should you choose?